Video production can be a game-changer for your business. With the rise in online video consumption, it presents an opportunity to communicate effectively with your audience, enhance your brand identity, and boost your sales. But don’t just take it from me, let me share from our experience at MARK&TING.
In my years of working in video production with MARK&TING, I’ve seen first-hand how the strategic use of videos can simplify complex concepts, accelerate sales, and solidify your brand identity.
One such endeavor was with an innovative tech startup, TalenX, which was struggling to elucidate their complex software to potential clients. We came up with a series of explainer videos, and the result? Their client base grew by 35% within just six months! The transformative potential of video production isn’t just a theory; it’s a reality we’ve seen and experienced firsthand. But let’s break down the different ways you can leverage video production for your business.
Simplifying Complex Concepts with Explainer Videos
Video’s strength lies in its ability to convey ample information in a brief span. This is particularly advantageous when your product or service might be intricate and challenging to detail using text or images alone.
One of our most rewarding projects involved developing an animated explainer video for Write the Talk, a story-shaping agency delivering highly transformation programmes for big corporations. Capturing the core of their business within the constraints of a blog post or a simple infographic proved too challenging. We devised a video tutorial that stripped down the company’s core value proposition into easily understandable fragments, garnering commendable feedback and amplifying user engagement.
Our industry-leading efforts don’t stop with explainer videos. We’ve worked on a variety of video types, from compelling commercials and engaging social media clips to in-depth documentary style videos and informative training videos as well as online video courses. With every project, we strive to marry creativity and strategy to deliver a final product that exceeds our client’s expectations and drives their business forward.
Research from Hubspot shows that 75% of people prefer to watch a video to learn about a product or service, with 85% more likely to buy after watching a video about it. This matches our experience: when we’ve helped clients switch to video explanations, we’ve seen engagement rates skyrocket.
Increasing Sales Through Videos
In another instance, we lent our expertise to an e-commerce company HashtagLoops, helping them integrate customer testimonials delivered via video into their website. We created engaging video content that highlighted their product’s unique benefits through real customer experiences. This strategy resulted in a staggering 40% surge in their sales.
Videos can be a catalyst for sales in several ways. For instance, customer testimonials or reviews delivered via video can be a powerful persuasion tool for potential customers. Highlighting your product’s unique benefits and its problem-solving capabilities can also effectively drive sales.This is backed up by statistics showing that 79% of consumers have watched a video testimonial to learn more about a company, product or service, and 2/3 of consumers say they’re more likely to make a purchase after watching a testimonial video.
We also found that creating a sense of urgency or scarcity through limited-time offer videos or features on high-demand, low-supply products often prompts viewers to act quickly, boosting sales in the process.
For more insights on how to harness videos for your marketing strategy, check out our guide on how to utilise video content across different channels.
Cementing Brand Identity with Videos
Beyond sales, we’ve also used videos to successfully articulate the brand identities of numerous businesses. For example, when working with a youthful, fun gym called “Studio By Jab”, we harnessed lively music, vibrant colors, and rapid-paced edits to reflect their dynamic spirit. For a more formal brand, like Protiviti, we used a sober tone and straightforward messaging to reflect their professionalism. The authenticity we bring to our videos has repeatedly proven to be a key factor in building trust and credibility with the target audience.
By being genuine, you can build trust and credibility, essential elements in forming a robust brand identity. Research indicates that 69% of U.S. consumers say it is more important that a marketing video be authentic and relatable than polished with high-quality video/audio.
Conclusion: The Power of Video Production
In summary, our experiences at MARK&TING prove that video production is a significant asset for your business, enabling you to effectively communicate with your audience and achieve your marketing goals. From explaining your product or service to augmenting sales and reinforcing brand identity, video has multifold benefits.
If you’re not already using video as a part of your marketing strategy, it might be time to start. Want to explore more about video production? Read our short-form video guide to boost your social media in 2023.
Leverage Video Production with MARK&TING
Looking for a professional and reliable video production company? At MARK&TING, we provide high-quality, affordable video production services. Our experienced team manages all aspects of video production, from planning to post-production. We’ve worked on projects ranging from explainer videos for tech startups to testimonial videos for e-commerce sites, and everything in between.
For smaller projects and limited budgets, one person can handle every stage of video production, while for more complex video shoots, we can provide you a seasoned collection of professionals, each specializing in a different facet of video production. Our team consists of experienced videographers, talented animators, adept scriptwriters, and sharp video editors. Some of our team members have been recognized with industry awards, while others have been honed by years of practical fieldwork.
What you get with MARK&TING:
- Experienced videographers and editors
- Customized video content that reflects your brand
- Consistent, high-quality production
At MARK&TING, we believe in the power of video, and we’re excited to show you how it can revolutionize your business. Let’s start your video production journey together today.