Master Social Media in 2023 with This Comprehensive Marketing Strategy

Hello there, savvy small business owners and pioneering entrepreneurs! Today, we’re going to walk you through a rock-solid marketing strategy that will allow you to shine on social media in 2023. We all know navigating the ever-changing digital world can be daunting, but don’t worry, we’ve got your back. The answer? Short-form vertical videos.

Now, it’s essential to understand that short-form video is leading the pack as the most effective social media marketing strategy right now. However, organic reach – that’s the number of people who see your posts without you having to pay for advertising – is shrinking. This is true across popular social media platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube, due to a combination of algorithm shifts and escalating competition for users’ attention.

So, leaning solely on organic reach isn’t a viable social media marketing strategy anymore. But don’t be disheartened! By crafting engaging short-form videos and spreading them across multiple platforms, you can boost your visibility and appeal to more potential customers. And yes, even if you need to dip into your budget for some paid advertising.

Short videos have swept across the social media landscape like a storm. TikTok, Instagram, Facebook Reels, YouTube Shorts – they’re all riding the short video wave, cementing it as the most effective and adaptable social media marketing strategy. Plus, if you share your videos across all these platforms, you’ll increase your reach, visibility, and potential to go viral.

Fun fact: since Google owns YouTube, your posts on YouTube Shorts can also pop up in Google searches. That’s like a bonus level in the video marketing game!


Uncovering the Advantages of Short-form Video Content

There are two big wins when it comes to short videos.

  1. Reach: Social media algorithms have shifted in favor of short videos, helping them reach wider audiences. That means more followers and potential customers for your business.
  2. Connection: Short videos offer a dynamic way to build relationships with your future customers. They are more impactful than just posting images or text-based posts on LinkedIn.



The Optimal Length & Style for Short Videos

When it comes to crafting short videos, the sweet spot is between 20 to 60 seconds. Don’t worry about creating high-level comedy or over-the-top creativity. Instead, focus on ‘talking head’ content that educates, inspires, or informs. Remember, this content should be relevant to your niche.

To give your videos that extra edge, consider adding subtle music and maintaining visual interest with cuts, text captions, and graphics. The frequency of these additions can be adjusted based on your audience’s age group. For viewers above the age of 25 or 30, keep it toned down. But for a younger crowd, don’t be afraid to make your content quicker and punchier.




What Should Short-form Videos Include?

Think about three main categories when planning your content:

  1. Attraction Videos: Draw in your ideal customers with quick tips or recommendations. Debunking common myths or sharing lessons learned also work well.
  2. Nurture Videos: These videos guide your audience further down your sales funnel. They could be FAQs, addressing objections, or comparing your product/service with alternatives. Behind-the-scenes footage can also be interesting and engaging.
  3. Conversion Videos: These could be product demonstrations, testimonials, or case studies.



Balancing the Frequency & Quality of Short Videos

In an ideal world, creating one video per day would be great. But if that’s not feasible, aim for at least four videos per week to maximize your impact. And don’t worry about high production values – your smartphone camera can do the job just fine!

Need help brainstorming topics? We’ve got a handy resource for you right here. And once you have your scripts ready, try to batch record your videos all at once, then edit them in groups. This strategy should take about one to two days per month, giving you a whole month’s worth of social media marketing content.

To summarize, short-form vertical videos are the golden ticket to social media success in 2023. Their effectiveness and versatility make them a straightforward strategy to boost your social media presence.  If you need help in producing high-quality video content, our video production service in Hong Kong is ready to assist! And if you want to learn more about leveraging video content across different channels, you can read more about it here.

Crafting Your Video Script

Creating short videos starts with a solid script. This isn’t just about jotting down what you want to say; it’s about planning how you’re going to engage your audience. Start by defining the main message or takeaway for the viewer. Then, break it down into a concise, engaging story.

Remember, you’re working with a tight timeframe, so every word counts. Try to use active, relatable language and avoid jargon. If you can inject some humor or personal anecdotes, even better – people love content that feels human and relatable.

Tech and Tools for Video Creation

Now let’s talk about the gear you’ll need. Good news – creating short-form videos doesn’t require a Hollywood budget! Your smartphone probably has a great camera, and that’s more than enough to get started.

For better stability, consider investing in a smartphone tripod or a small gimbal. For better audio quality, a clip-on microphone can work wonders. As for editing, there are numerous free or affordable apps available that can help you add those final touches to your videos. Some popular options include InShot, Adobe Premiere Rush, and FilmoraGo. Play around with a few and see which one suits your style and needs.

Video SEO Best Practices

Once your video is ready for the world to see, you need to make sure it gets found. That’s where SEO (Search Engine Optimization) comes in. Even though your video will be posted on social media, it can still be indexed by search engines, especially if it’s on a platform like YouTube.

When uploading your video, take time to write a detailed description with relevant keywords. This helps search engines understand what your video is about. Also, consider adding captions or a transcript of your video content. Not only does this make your video accessible to more viewers, but it also gives search engines more text to index.

Analyzing Video Performance

And lastly, once your video is out there, you’ll want to track how it’s performing. Most social media platforms offer some form of analytics. You can see how many views your video is getting, what the engagement (likes, shares, comments) looks like, and more.

Paying attention to these metrics helps you understand what’s working and what’s not. Use this feedback to refine your strategy, make improvements, and create videos that your audience will love.

Follow these tips, and you’ll be on your way to crafting a killer short-form video strategy for 2023! If you want to learn more about what short video production entails, check out our detailed guide. Happy filming!