SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy.
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging.
Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers.
In reality, the smartest approach to SEO comes in the form of content marketing. For SEO to work, we need a human touch, but also financial and creative resources.
Read on to find out how SEO and content marketing can work together to make a website successful.
Is content marketing about to replace SEO?
Some say that content marketing is on its way to overtaking SEO completely. That claim is clearly exaggerated. It just doesn’t make sense to pull SEO and content marketing apart when they go together so seamlessly — and with such amazing results.
While SEO is a narrow and technical discipline, content marketing suggests a more holistic approach and is generally broader (includes many types of content: blog posts, videos, infographics, presentations and more).
But that doesn’t mean they should be separated. In fact, they converge smoothly. We get the technical specifications from SEO and implement them in our content marketing campaign, ensuring its success. That success translates to both fields, bringing websites not only a higher rank, but also new traffic, higher engagement and a conversion rate boost.
Here’s how content marketing and SEO fit one another:
SEO can’t work without content. It needs keywords, words and articles. Content marketing supplies that, bearing in mind the requirements first established by SEO. Think of content marketing as a practical application of SEO in the form of content.
SEO is based on keywords. SEO experts dedicate a lot of time to researching and utilizing keywords. But how can they apply these keywords? Stuffing websites with keywords doesn’t lead anywhere; search engines are perfectly aware of these tactics and often punish sites that do so. The safest solution is content marketing. Content marketing means producing content which is written for humans to enjoy but also targeting particular keywords.
SEO needs backlinks. One of the most powerful SEO tactics is link building. Having a high-authority website or portal include a link to your site is a huge boost. There are two ways in which you can get backlinks: by writing amazing content and hoping someone links to it or by using platforms like marketing that help reach publishers successfully.
Invest in content marketing now
Five years ago, only the most prominent brands with multimillion-dollar marketing budgets could afford content marketing. They published on high-authority websites and portals as a way to acquire valuable links. Back then, that type of promotional campaign was well outside the financial reach of small and mid-sized businesses. An average marketer or SEO expert could only dream about such sophisticated link-building strategy.
But today, the situation looks completely different, and getting in touch with publishers is easier than ever, thanks to dedicated tools.
Content marketing is of great value to link building as a proven and fail-safe way of acquiring quality backlinks. If you’ve been considering investing in a content marketing strategy, now is the best time.
This article was originaly posted by MARKETIN9. See it here in full glory: https://marketingland.com/heres-why-you-should-start-thinking-of-content-marketing-as-an-seo-strategy-244341
